A Study of Customer Purchasing Behaviour of Automobiles in Kukatpally, Hyderabad

Baddam Harish Reddy; Dr. Mayuri Chaturvedi

Title:
A Study of Customer Purchasing Behaviour of Automobiles in Kukatpally, Hyderabad

Authors:
Dr. Mayuri Chaturvedi | Baddam Harish Reddy
DOI:
https://doi.org/10.31142/ijtsrd21376

Cite This Article :

Dr. Mayuri Chaturvedi | Baddam Harish Reddy "A Study of Customer Purchasing Behaviour of Automobiles in Kukatpally, Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2, February 2019, pp.650-654, URL: https://www.ijtsrd.com/papers/ijtsrd21376.pdf

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Abstract :
In this competitive world automobiles have become an important part of daily transportation and the competition between different automobile industries lead to the high level innovations in automobiles in order to reach the needs of people. This research attempts to answer some of the questions regarding brand personality of selected cars by conducting the survey. This research will help in knowing what a customer thinks about a given brand of car and what are the possible factors guiding a possible purchase. The main aim of this research is to analyse sales of a particular automobile company and to identify the advertisements and sales promotion activities adopted by the automobile companies. The present study is an attempt to evaluate the consumer purchase behaviour of automobiles. This research highlights the various factors which influence the consumer behaviour towards four wheeler, small sedan cars purchase decision and their behaviour and level of satisfaction.

Keywords :
Automobiles, Cars, Customer Buying Behaviour

Publication Details:

Unique Identification Number : IJTSRD21376

Published In : Volume-3 | Issue-2, February 2019

Page Number(s) : 650-654

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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